
Created in 2012 Mooie Makeup was launched into the niche cosmetic market as a makeup brand that suited those who love great quality cosmetics, strong pigments, cruelty and chemically free products and total coverage foundations. 2025 has seen Mooie Makeup changing to a NEW and IMPROVED makeup brand. Introducing the new and exciting Facci System.
Deb Frost, Owner & Founder of Mooie Makeup is excited to see Mooie Makeup act as a leader in signature sustainable, ethical and cruelty-free standards.
Whether you’re perfecting your everyday look or creating something glamorous, the Facci System delivers timeless beauty with minimal effort.
curated for complexion perfection-highlight, sculpt and brighten with ease.
that enhance your natural radiance without settling into fine lines.
ensuring the perfect match for every skin tone.
reflecting beauty that cares for both you and our planet.
Partner with us, sign up to be come a stockist today.
How It
Reducing packaging, the Facci System is Mooie Makeup’s flexible approach to beauty- designed for women who want simplicity, sustainability and serious style.
This system embraces our sustainable approach: a refillable, reusable palette designed to reduce waste and simplify your makeup routine.
Create your own personal daily makup essentials. Simplify your beauty routine with professional results, long lasting premium formula’s without compromising your budget or values.
Facci means face in Italian, representing the beauty of individual faces.
Deb is the owner and founder of Mooie Makeup. As a professional makeup artist and lifelong farm girl, she knows the power of feeling confident in your own skin. Driven by a love for clean beauty and timeless elegance, Deb founded Mooie to create makeup that’s ethical, effortless and made especially with mature women in mind. Her vision is simple: high-quality, sustainable products that enhance natural beauty without compromise.
Deb lives a happy life with her husband on a property on the outskirts of a small country town in the North of Tasmania. She helps hubby on the farm and seeing to her Moo Moo Cows, and no Mooie Makeup wasn’t named after the cows, Mooie means” beautiful” and everyone deserves to feel that in their life.
Mooie Makeup is here for you! Whether you’re a Salon owner, Studio artist, Makeup lover, Mother, Daughter, Niece ,Aunt, Grandmother, Bisexual, or beautifully in-between! Deb celebrates individuality and supports everyone on their journey to feel confident, radiant and seen.
Mooie Makeup is so much more than just beautiful products. Deb’s business truly supports other businesses. Whether you’re running a salon-studio, freelancing as a makeup artist, or just starting out, Deb is here to champion your growth by offering high-quality, refillable, cruelty free products your clients will love, backed by genuine guidance, education and a community that cares.
With the celebration of launching a brand new system in 2025, a project that’s been built on education, intention, passion and so much love for our industry. Deb looks forward to what’s, about to begin and to where she’s going – come along with me!